Execute with content scheduling and promotion

[shaownhasan]

For each idea, talk through what the content would look like, what it would take to achieve it, any additional budget or time constraints and its tie to your company. Using your marketing funnel and personas, match up where the idea would rest. Perhaps one idea is great, but you already have too much content within the awareness stage. In this instance, you would keep the idea but not continue with its execution yet.

Image of an inbound marketing funnel and their related goals: starting with awareness at the top to reach new consumers and ends with advocacy at the bottom and inspiring evangelism at the bottom.
Some content types are locked in by holidays or other dates. In these instagram data instances, ideas are sourced and developed with the date in mind. Using a social media calendar can help you keep track of important dates, so they can guide you in your ideation and development stage.

Dates might also limit what content you want to focus on. In the fourth quarter, retail marketing ramps up for the holiday season, and a lot of content is focused around that area. This is obviously not the time to talk about the best summer outfits.

Content creation takes time and part of this content process should take that into account. You may have the best ideas surrounding a holiday but they won’t happen if you don’t plan for how much time it’ll take you to execute and promote them.

Conclusion
So what is content development? It is the research and creation of ideas to develop content that will engage your target audience in a way that will meet your strategic goals. To understand more about what consumers are looking for in a brand, visit our most recent Sprout Social Index™. Once you create content that moves you toward your goals, the next step in the content development process is to publish and promote it. Sprout’s social media publishing features, including Optimal Send Times, Content Library, Content Suggestions and Shared Content Calendar make it easy and save you valuable time.