Creating expensive ads is not the only way to market your brand. Leverage mediums that reach your target audiences, like social media where you can reach larger audiences, interact with them and measure the impact of your activities.
Allbirds, a vegan footwear brand, attracts conscious investor data shoppers by spreading awareness on how harmful regular sneakers are for the planet via social media:
With the prevalence of social media, all businesses are susceptible to controversies that were once reserved for big brands.
Crisis communication is how you respond to an event that potentially hurts your brand’s reputation or ability to do business. This includes product failures, criticisms, employee errors, site outages, broken links and responses to global events.
It’s essential to have a strategy in place so that you can take quick action and bring the crisis under control.
Monitoring social media frequently for a potential crisis can be a tedious task. And there’s a risk that once your team notices the issue, it might have already snowballed. A social media engagement tool like Sprout Social can identify early warning signs of a potential crisis through social listening. You can then quickly take steps to resolve the problem.