The quality of an influencer’s output and overall content can help or hurt your brand

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Another important criterion is brand affinity and loyalty . It has to work together easily, so you should also find out who is actually behind the profile, what is the story of your potential influencer .

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. Always look carefully at the candidate’s profile, as they are likely to create similar posts for you.

If the influencer has been active only once a week or even less in croatia phone number list recent months, it's better to choose another one. Similarly, too much activity can be detrimental. Three posts and 20 stories per day will compete with each other and the outputs with your product or service will not reach as many people as with profiles with recommended activity around 3-4 posts per week and several stories per day .

Contact and agreement on cooperation
Let's say you've already successfully chosen an influencer. Now you can move on to actually contacting the candidate. If they have an email address on Instagram or a blog, you can write to them there, otherwise they will probably respond directly in Instagram messages. In both cases, however, be sure to be personal and always address them by name .

If communication doesn't work, at least you can verify that you don't want to work with this creator. Otherwise, you can start writing a contract with specific terms of cooperation , including deadlines, number of outputs, remuneration, etc. A contract is more certain even in barter cooperation, but it is an absolute necessity for paid campaigns .