The reasoning is simple

[sumonasumonakha.t]

If store X acts that way, why would I buy from brand Y, which restricts my options?

The same logic applies to the possibilities of personalizing products and services.

If there are conditions for personalizing purchases, why would the customer give up this alternative?

They have become familiar with on-demand services, and the tendency is for them to be more demanding fantuan data regarding the flexibility of companies to meet their preferences.

The demands in this area began in communication, but they were extrapolated to other business fronts (products and services, attention, delivery, etc.) and there is no way to ignore that the changes in this direction are irreversible.

If we have a more critical, demanding consumer with a more active participation in consumer relations, it is very difficult for them to miss the benefit of personalization.