Benefits of using Google Tag Manager

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Advantages and disadvantages of Google Tag Manager
Google Tag Manager is a powerful and useful tool, but it has a few caveats:

Installing GTM code on your website requires basic knowledge of layout. If you don't have such knowledge, you will have to contact a specialist or undergo preliminary training.
Caution is important when working with Google Tag Manager, as accidentally deleting or corrupting the GTM container code can result in the loss of all created tags. This is not critical, but it estonia telegram data will add hassle, as you will have to manually fix errors.
Although Google Tag Manager requires some technical knowledge, once successfully set up, it will save you a lot of time and resources.

Reduce developer dependency. You can quickly add and manage marketing tags without the help of IT professionals.
Rapid testing and customization . The system allows you to preview, test, and customize changes before posting them to the website, which helps avoid errors.
Versioning : GTM creates a new version of your code every time you publish changes, allowing you to review and revert to previous versions as needed.
Increase site speed . Using a tag manager allows you to shorten the site code, which has a positive effect on page loading speed.
Workspaces . Google Tag Manager allows team members to work in multiple workspaces simultaneously without overwriting each other's work. Using Tag Manager 360, you can share tags with more users and define the level of access to specific pages.
Easy configuration of popular tools : You can easily add tools and tracking tags to your website code using code snippets or ready-made templates (e.g. for Google Analytics, Pinterest, Google Ads, etc.) from the community template gallery.
How Google Tag Manager works
Google Tag Manager consists of four main elements:

Tags are pieces of code that you add to your site without changing the source code. They tell the tag manager exactly what to do.

Triggers are conditions that cause a tag to fire. They let Google Tag Manager understand when, where, or how to do what you want it to do.

Variables are additional information that GTM may need to run tags and triggers.