Pay attention to Click Through Rate (CTR)

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Click Through Rate (CTR)

Another very interesting feature in Ahrefs is the ability to view CTR (click-through rate) from different positions. When you enter an unknown market and do not know the keywords, you need to jordan telegram data pay attention to the CTR for each position. For example, if in the second position there are brands such as Amazon, which takes 91% of clicks, then you should understand that most of the traffic will go to them.

If you start optimizing the page for this query, you can calculate how many links and content are needed, but most of the traffic will still go to the brand. This also applies to affiliate programs for well-known brands. The first position almost always takes the majority of search traffic, so you need to understand very well how to conduct SEO for such queries so as not to waste a large budget in vain and not be left without traffic.

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