A picture of the product.

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The next step is to set up your Google Shopping campaign. This is done from Google Ads. The first thing you'll need to do when you create a new campaign is to determine its advertising objective (“Sales” or “Website Traffic”).

Next, you'll need to specify the type of campaign you're going to run. To use the data uploaded to Merchant Center, choose the “Shopping” option. Then, select the product feed you want to promote.

The last step is to segment the Shopping Ads ukraine telegram data campaign and set a budget and bidding strategy (such as CPC or maximize conversions). Segmentation, meanwhile, can be done by geographic area, specific attributes, custom labels, or product categories.

Taking the data from the feed, Google will automatically generate a series of ads that include:

Its name and price.
The name of the store.
A link to the product page.
Linking Google Merchant Center with Google Ads
Google's AI will target these ads to certain users, based on their interests and interaction with the website. As it also retrieves performance metrics, it allows you to implement remarketing strategies.

All of this increases the relevance of your campaigns, maximizing their performance and ensuring that your ads reach the users who will best receive them.