If a company communicates with its audience in Telegram, then it cannot do without analytics of the reach of advertising posts in the messenger channels. Yuri Kizhikin, founder of TGStat, spoke about how to use Telegram's own tools and data from analytics services for evaluation at our recent webinar. The article contains highlights from Yuri's speech and supplements it with an overview of SCAN's capabilities for analyzing advertising in Telegram.
Use invitation links
First of all, we recommend using not just a link to the channel, but an invitation link when placing ads. The difference with such a link is that it not only transfers the user to the channel, but also immediately subscribes to it.
The obvious advantage of an invitation link is that it converts jamaica mobile database ad views into subscriptions more effectively. Using a regular link, the target audience can go to the channel, read the content with interest, and then get distracted and go somewhere else, forgetting to subscribe. When using an invitation link, some newly converted subscribers may turn out to be non-targeted and unsubscribe quite quickly, but there is absolutely no chance of missing the target ones.
And the second, no less important advantage of invitation links is the ability to evaluate the effectiveness of advertising in Telegram. For commercial posts in different channels, you can create unique links and thus track traffic from each posting separately.
Invitation links are created in the Telegram channel settings or in TGStat. In TGStat, all invitation links ever created and statistics on them are saved in the channel analytics section of the same name.
List of invitation links for the entire existence of the channel
Invite Links Section in TGStat
To create a link, simply specify its name. The remaining parameters are at your discretion. The name usually indicates the channel in which the advertising post is placed - this is the most convenient way to navigate the general list of links.