Conversion value advertising spend x 100%

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We have the ability to manually specify a target profitability value, which can significantly simplify forecasting and ensure the highest possible results when working with the campaign on an ongoing basis.

How to calculate your target profitability value:

Substituting our numbers into the formula described above, we get:

100/40*100% = 250%

This bidding strategy works best in Shopping Ads austria telegram data and Performance Max campaigns, although we can also use it in search campaigns.

It is important to keep in mind that this strategy, even more than the strategy with optimization for "conversions", requires optimization data in the account.

The system requires at least 15 conversions with value in the last 30 days, but the more conversions there are, the more positive it will be in the results.