This is especially important as e-commerce giants like amazon, as well as smaller direct-to-consumer brands, use offering free returns as a selling point. Learn more retailers are determined to balance online and in-store experiences to overcome the scale of returns challenges while many returns are legitimate, bizarre outliers offer a glimpse into human quirks.
They remind us that for every return due to genuine shandong mobile phone number list dissatisfaction, a customer returns a half-eaten turkey, a social media star returns for a ride on her fast-fashion wardrobe, or an artist returns yesterday’s used the candles are replaced with new candles for today. Shopper behavior can be bizarre at times, and at its core is a combination of entitlement creativity and sometimes audacity when it comes to returns.
Customers often defend their actions by arguing that retailers, especially large retailers, have built-in profit margins to absorb such returns. However, for smaller businesses, these antics can be devastating, not only cutting into already slim profits but also wasting valuable time. There's a fine line between flexibility and profitability.