Three lessons to help you move

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Depending on the diagnosis it yields, your marketing may be in one of the following stages: Nascent: A media- centric approach , where technology is used to improve performance. Emerging: A technology -focused approach , where continuous optimization provides improvements to marketing efforts. Connected: A data -centric approach , with automation, business data integration, and real-time analytics. Multi-moment: A predictive marketing approach, with an omnichannel view of the customer and an understanding of not only what happened, but what will happen next. In a 2018 study by BCG and Google, for example, they found that 83% of the companies studied were unable to link data from consumer touchpoints.


Furthermore, 68% lacked automation turkey whatsapp number data processes and only used manual processes. With this background and the objective of evaluating the level of digital maturity of agencies in Mexico, Google's Maturity Quest initiative proposed to different agencies to test their digital skills to motivate them to continue strengthening their transformation. Google shares with us the three main lessons from this exercise that can inspire other agencies or internal marketing teams on this path. towards digital maturity Bet on the multidisciplinary approach and teamwork The days when digital marketing could be executed by a single person are long gone.