Law regarding limiting the monopolization

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If the above is not complied with, fines apply to both the media outlet and the agency. The Law for Transparency in Advertising Contracting specifies how to pay the media The way the law is written, many advertisers could seek to pay for their media directly, however, agencies can continue to pay for their advertisers' media under the new rules. The Law is specific in that, although agencies can provide the service of paying for advertising media “on behalf of and at the order of” the advertiser, our client, in order to do so it is necessary to sign a Mandate Contract and even when we provide this service, the advertising media must issue their invoices directly to the advertiser.


Although there is an understandable principle of the of advertising media by some agencies or media centers, in general the enormous bureaucracy that this Law implies is detrimental to all uk whatsapp number data market participants because, by trying to limit the bad practices of a few, they began to complicate the lives of advertisers, agencies and media. A clear example of the inability of our authorities to solve a problem, since, instead of finding the egg and covering it up by correcting those who do bad things, they affect everyone equally with an ambiguous law that does not solve the root problem.