SEO and SEM together is an opportunity

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Unfortunately, some strategists believe that doing just one of these two strategies is enough. The reality is that, even if you do just one of the strategies, well done and with good results, combining to multiply the results positively. SEO and SEM combined are insurance for your site. Imagine that, for some reason, your SEM strategy fails and your ads on Google stop appearing. The reasons can be many, on the one hand, the budget may have run out due to carelessness, or your clicks may have gone up in price without you realizing it and it turns out that the daily budget is insufficient to generate good traffic.


Or simply, your card has been blocked and usa whatsapp number data Google can no longer bill you, or some ad unintentionally violated a Google policy. Or… so many things that can go wrong. When you do SEO and SEM together, even if bad luck hits your paid advertising, as we described above, your SEO still works and your organic traffic keeps coming. Furthermore, imagine that, due to a market situation, as in fact happened during the pandemic, your finances no longer allow you to pay Google and you have to stop. When this happens, if you were not doing SEO and SEM together, your traffic drops to zero.