Channels for promoting medical products

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At the Pharma Digital Day conference, Yevhen Savchuk , a digital strategist with many years of experience, spoke about the situation on the media market in Pharma. He also touched on the topic of trends and challenges facing marketing in the pharmaceutical industry.

At the end of the article, there is a bonus waiting for you – Yevhen answered the questions that were asked during his report. These are about the best channels for promoting medical products and about restrictions for advertising campaigns.

First of all, I would like to note that in the context of t bulgaria telegram data he media market, Pharma refers to the promotion of prescription drugs in Ukraine and other countries. However, as we know, this task is almost impossible. Thus, when we talk about Pharma, we actually refer to the entire range of products in the field of healthcare and medical supplies, with the exception of some specific cases.

pharma media market

Regarding promotion channels such as television, according to Nielsen data for 2023 (taken from eight months of last year), it can be stated that Pharma accounts for approximately 60% of all advertising on television.

Take a look at the chart and you will notice that Pharma leads the top categories, with communications such as Kyivstar, Lifecell and Vodafone in second place. Compared to last year, despite military events and a general decrease in media activity in the market, Pharma in certain periods reached as much as 81% of the total advertising volume on television.