The second threat to search engines

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ChatGPT something directly instead of searching for it on Google? If so, you are not unique, as we will see later.
If we leave those two threats aside and analyze the third relevant factor that we referred to a moment ago, it is also worth mentioning the so-called Zero-Click searches from Google . A recent study by Rand Fishkin, co-founder of Moz and current CEO of SparkToro, reveals that 60% of searches made in 2024 end without any clicks .

That is, Google shows the information in the afghanistan mobile database search itself without the user having to choose a link and visit another web page. On the one hand, those of us who do searches find the answer more quickly, but at the same time this causes them not to be counted as visits to the sites and the organic traffic of most web pages to suffer, with all that this implies in terms of traffic attribution, with its impact on conversions and business (the vile metal).
What is SearchGPT and how does it work?
For a few days now, we have been able to access SearchGPT, the artificial intelligence search engine from ChatGPT , for free in Spain . If you are wondering how it works , the answer couldn't be simpler: click on the globe icon and ask your question.

How SearchGPT works
This is how SearchGPT works.

For example, if we ask for the 10 best communications and marketing agencies in A Coruña, we can see in the screenshot that it displays an interactive map in which Bannister Global appears as the first option (albeit with very outdated information about the location of the office).

Best communication and marketing agencies in A Coruña on SearchGPT
Best marketing agencies in A Coruña on SearchGPT .

In the lower left corner, we see that it provides us with a “Sources” link , which, if we click on it, will display a column on the right side with a list of links from which it has collected the information for those results.

This functionality is not unique to ChatGPT, as other AI tools also provide online search results. In the case of Copilot , for example, it sometimes provides links to determine the sources of the information and other times it does not, in a somewhat random manner.