The importance of Google Ads for online stores

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Online advertising platforms have grown significantly in recent years. Both social media and search engines like Google have created opportunities for businesses of all sizes to reach more people through the channels they use.

Google pioneered this idea, creating Google Ads – a platform for targeted advertising on search results and partner sites. This tool has become a great ally for many businesses, including online stores .

Want to better understand the importance of Google Ads for online stores? Then keep reading and check it out!

What is Google Ads?
Google Ads is an advertising platform created by Google, with the goal of helping companies reach more people online. Through searches and access to partner websites, users are exposed to advertisements from companies that match their interests.

For example, if a person types in “silver jewelry” in the ukraine telegram data search, ads related to that keyword will be displayed. In the case of partner sites, these ads are in the form of banners and images that seek to promote a product or service, always in accordance with the user’s interests.

What is the difference between the Display Network and the Search Network?
As we said, there are two types of ads on Ads: through search results (search network) or through partner sites (display network). The ad on the results page has the format of a regular result, appearing to the user according to the keyword stipulated by the advertiser.

The display network works in the same way, however, banners and animated images (gifs) are used as a format.

Both types of ads direct the user to a landing page where they will have access to the product they want.

How does Google Ads work for online stores?
As an advertising tool, sponsored links (another name for Ads) are great for helping companies grow their business and increase sales.

Within an online store, you have several products, and you also need to showcase them to the public. However, it is often difficult to create content related to each of them, isn't it?

To do this, Ads will be your ally. By choosing relevant keywords and creating a good ad, you can reach a potential customer as soon as they start a search on Google, facilitating their decision-making and making your business visible to them. To do this, it is essential to develop the appropriate strategic planning , creating Google Ads campaigns for your online store.