Provide interesting offers to your visitors

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Consider how you could boost the conversion process: an ebook that helps them solve a problem related to their activity, a purchasing guide, a free demo, a success story aligned with their needs... The options are almost unlimited.
Perform A/B tests to improve your website's performance . Establish different hypotheses (usability, design, colors, texts, calls to action, forms, use of smart content, loading speed, etc.) and measure the impact of each of the changes you make.

Use good practices on your landing pages : explain clearly what you offer, don't use too much jargon (unless it's the way your customers speak), include audiovisual elements, adjust the level of belarus mobile database demand on the forms to the value of the offer, do away with anything that could distract from the objective of your landing pages and avoid unnecessary intermediate steps in the conversion process.

Prioritise your website's usability and objectives over design and visual appearance . Don't overload your website, control the use of pop-ups (don't overwhelm your visitors with too many pop-ups as soon as they enter your website) and eliminate unnecessary distractions to make the purchase or conversion process as easy as possible.

Convey confidence and deliver on your promises . Include reviews, opinions, success stories, quality certifications… Avoid your visitors feeling cheated, deliver offers on time and in the correct manner and make sure that the content does not disappoint your potential clients, so they will return to your website for more information. In two words: provide value.

Automate actions that you can automate and segment your emails based on your contacts’ interests. For example, think about how to group users in lead nurturing strategies to provide additional information, set up abandoned cart emails (if it makes sense for your brand), schedule automatic emails based on user behavior on your website (return after a certain period of time, visits to specific pages, etc.), etc.
Spend time promoting your offers and make sure they are easy to find for new visitors to your website. You can leverage your homepage and your best-performing posts to make your conversion strategies reach a wider audience.

Optimize your website for mobile devices . Even for B2B companies, it is important to facilitate conversion processes on mobile devices and not copy the strategies used for other types of screens. Let's not forget that more than 56% of web traffic comes from mobile devices .