31 Essential Metrics for Any Digital Marketing Strategy

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Now, on platforms like Facebook or Instagram, impressions belgium phone number list can also be of different types such as:Organic : The number of times non-promoted content is shown to network users.Paym

Here it is necessary to be very careful not to confuse both concepts, since when an advertisement is shown, an impression will be produced when the ad is displayed on the screen but it does not take into account whether the user has seen it.

Within all the aspects inherent to social networks, the topic of metrics is one of the most important factors for brands because it allows them to understand the impact of their digital strategies.

With this in mind, the battle that has emerged from the study of these indicators has been the popular reach vs. impressions, which are, for many, the same thing.

For this reason, we have decided to create special content that can define both concepts, talk