In this article, we’re going to check out seven last-minute tips for your Black Friday preparations so you don’t miss out on a single one of those juicy sales. From promo codes to tinkering with cart abandonment timings and incentivizing window shoppers, we’ve got you covered.
Is your email marketing platform lacking the features to implement these tips? Try a free trial of Omnisend and start increasing your revenue, not your workload.
To increase your revenue more, let’s dive into some last-minute Black Friday email marketing tips.
1. Confirm You’ve Uploaded Your Promo Codes
Black Friday/Cyber Monday is all about special offers, so be sure not to disappoint your subscribers. The easiest way for shoppers to claim their discounts is via unique coupons and promo codes, which you can drag and drop into your emails.
Omnisend’s discount coupons allow you to choose from various discount types.
You can also manage the expiry date and maximum redemptions while building your email. The coupons are fully synced with Shopify and BigCommerce.
Thanks to this, they’ll be automatically generated in your ecommerce platform—no coding needed.
Make sure you’ve set up your promo codes properly and that they are fully synced with your ecommerce platform of choice. There’s nothing more disappointing for a customer than expecting a good deal and it not coming through, so you must get this detail right.
2. Prepare Backup Promotions
Sometimes your promotions just won’t take off—you can never be 100% certain what’s going to resonate with your audience.
It’s always a good idea to have a few backup promotions in case your main event fizzles out. Keep a close eye on your email metrics throughout your campaigns.
This way, you can track performance and make adjustments to poorly performing promotions in real-time.
Sometimes, it can be as simple as tweaking a subject line to increase your open rates or adjusting the CTA in your emails to increase conversions.
Quickly identify your weak points and act on them with your backup promotions—they might be higher discounts on different products or other incentives like free shipping and a gift with purchase.
3. Have an “Oops” Email Prepared For Errors
Errors happen, especially at times like Black Friday weekend when traffic is unusually high. Rather than leaving people in the dark, make sure you’ve prepared a polite error email.
For example, in case of a site crash, explain what has happened and assure overseas chinese in worldwide datathem that you’ll be back online ASAP.
Remember that shoppers won’t hesitate to look elsewhere if something’s not working right.
Taking the time to explain the situation, and perhaps even offering a small incentive as an apology, can make all the difference. If things go awry, this can help keep them interested and engaged with your brand.
4. Ensure You’ve Activated All Forms and They’re Working
Your forms provide the perfect opportunity to turn one-time buyers into long-term repeat customers. To capitalize on this, make sure that they are fully optimized.
This includes ensuring that they capture useful information. For example, email addresses and phone numbers for SMS marketing.
Also, consider using dynamic sign-up forms, like pop-ups, and gamified options, like the Wheel of Fortune. If you do, adjust your incentives, such as discounts unique to Black Friday email marketing.