Working in a Marketing company

[rubinaruma]

As soon as we started, a friend questioned the amount of information requested and why they would be asking for so much personal data. He refused to fill out the form and did not vote, not knowing what they would do with his information .

Most of the time, , I am on the side of those who ask for data, so I lived through this episode and reflected: how can we create an environment of trust in data collection that can be useful for both companies and consumers?

Coincidentally or not, in the same week, Adobe released a study brazil phone number list addressing issues around data, consumers and trust. The survey, conducted with nearly 6,000 consumers and over 900 leaders in the EMEA region, made it clear that over 70% of consumers are concerned about how companies use their data.

And, in the perception of the majority of leaders interviewed (69%), it is more difficult to build and maintain consumer trust today than it was two years ago.

In some ways, my experience with my friend at the bar put into practice the consumer perceptions revealed in the study.

Let's dig deeper here!