How to use stories for your content marketing strategy

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Below, we'll give you a series of tips that you should keep in mind when implementing a content strategy in stories. Try to put them into practice and get started in this exciting world, but don't forget that in the end each social network has its focus and you should always follow the more or less corporate tone of your brand.

1. Determine who your target audience is and think of content tailored to them
Knowing your audience is one of the most bolivia mobile database important steps when creating content for stories. How old are they? What do they do? What are their interests? How do they express themselves? The tone and type of information you share should be in line with what interests your audience. In conclusion, if your target audience is young and dynamic, you won't share more formal or corporate stories. Remember that a B2B strategy is not the same as a B2C strategy. Everything must be coherent within your content strategy .

2. Create a specific content strategy for stories
Define the topics you are going to cover on a daily basis. A good strategy doesn't start by trying to sell your product in all the stories you are going to share. Try to identify what content interests your target audience , provide added value, and try to avoid constant promotion.

Establishing an editorial calendar can be very useful for organizing your weekly content strategy. Medium-term planning is your best ally : it helps you meet objectives, analyze results and keep all your publications organized.

3. Quality before quantity
It's not a matter of publishing 7 stories talking about the same topic. It's also not necessary to make posts at all hours of the day. The retention rate is lower as the number of stories on your account increases. What does this mean? It's better to publish one valuable story a day and not 50 that don't contribute anything to your audience. Better quality than quantity.