A loyal customer, even if they have a bad experience

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But when your company focuses on customer satisfaction indexes from the first contact, relationships-damaging incidents will occur less frequently. Positive relationships have been proven to break down barriers and enhance emotions like empathy, gratitude, understanding, and loyalty. For example, in a romantic relationship, you don't give up at the first problem. Instead, precisely because you like the person, you try to show the mistakes and give them a chance to improve.

The same happens with a company of which you are a british student data promoter., will not let their admiration be shaken unless the incident is very serious, unlike a disloyal and dissatisfied consumer who will abandon the brand and immediately become a detractor. Additionally, the company will spend more money to win back this lost customer.

Because it is necessary to provide positive experiences to compensate for unresolved negative experiences. In customer service, this statistic proves the rule/: on average, a person will remember a negative experience before recounting a good one. Lower churn rates indicate higher customer satisfaction. By providing incredible service to your customers to increase your competitiveness in the market, you have good tools to convince those who are unsure about the quality of your products and prompt service.