Approach to placement in paid channels:

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Irina Vilklish-Golovina, Ingate Performance Strategist

Selection of promotion channels and tools
For effective promotion, we selected channels and tools that work to increase awareness and attract a new audience. The key criteria for choosing channels were the potential for reach and affinity for entrepreneurs, as well as data from a Mediascope study on which advertising formats are the most significant and noticeable for the target audience:

outdoor advertising;

video (instream and outstream);

banner advertising;

social networks;

reviews.

TV placements were abandoned due to limited budget and high clutter in the category.


Online banking: how to enter a new category nigeria telegram data on a budget. Ingate Performance case study - image 9


1. Outdoor advertising
We choose a channel to achieve wide coverage with a low cost of contact. We give preference to digital structures and focus on locations of affinity for the target audience.

2. Video advertising

Video is the best way to convey a new message to the audience: video and audio channels of perception are involved, and the information itself is remembered better. We use the tactics of maximum visibility in VK Video and Yandex Video Network by using all available video placement formats and significant investments. We optimize for views and reduce CPV 100%.