marketing/visual-content-marketing-strategy

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Short videos can also be entertaining and insightful. Think about those DIY or how-to videos. They are much more fun than static text. People can also include music and movement, making it a way to create a deeper connection with the audience in a more engaging way as they are truly immersive.

And from what I see here, I'm not alone, as " mobile consumers are much more likely to view a 30-second snippet than scroll through a blog post or marketing copy ."

From a marketing perspective
For those who still think that short videos are only for teenagers who like to create line dance trends, you might be surprised by these facts:

84% of people were convinced to buy a product or service based on the netherlands phone number list brands video ( Wyzowl )72% of people prefer video over text to learn about a new product or service ( Colormatics )68% of people will happily watch a business video if it's less than a minute long ( Vidyard )93% of marketers have acquired a customer through a social media video ( Animoto )More than half of marketers (51%) who use short-form video plan to increase their investment in 2022 ( Hubspot )63% of marketers say video content gets the best ROI on social media ( Animoto ).
It’s time to take a broader look at the way we create content. But of course, always remember to understand who your audience is and what channels they’re on. As we’ve mentioned in other posts, the best marketing strategies are the ones that are customer-focused .