It is worth noting that “WeChat Store” made its debut in Tencent’s financial report.
The financial report mentioned that WeChat Stores aims to create a unified and reliable transaction experience based on the entire WeChat ecosystem, and will continue to deploy AI in products and operations, including marketing services and cloud services.
Tencent executives also made it clear in the financial report that WeChat Stores are crucial to the entire WeChat ecommerce closed loop and are an important part of Tencent's ecommerce strategic layout.
Tianfeng Securities said that it is optimistic about the giftgiving function of WeChat stores, which can significantly accelerate the entry of merchants and the formation of user consumption habits. In an optimistic venezuela phone number list scenario, it may repeat the story of WeChat red envelopes driving changes in the payment market structure.
There will be a large number of important holidays after late December, and WeChat ecommerce is expected to see a major catalyst.
Huajin Securities pointed out that in , ecommerce platforms will continue to optimize the matching of platform rules and strategic positioning.
WeChat itself possesses the characteristics of social ecommerce, content ecommerce, and private domain ecommerce. The emergence of the new function of WeChat Store is based on its own social nature. Combined with the video account to build an internal circulation of traffic while continuously attracting external traffic, it is expected to promote WeChat ecommerce to form a complete and closedloop ecosystem.