How Google Search uses artificial intelligence

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Find out how Google's artificial intelligence affects search results and what impact it has on your SEO strategy.
Don't know why your SEO efforts aren't producing the expected results?
Older SEO tactics and strategies are becoming lithuania mobile database less effective. While you carefully focus on keywords and backlinks, Google’s AI is rapidly evolving and dramatically changing the way search results are ranked.

All of these changes happen behind the scenes, making it increasingly difficult to understand why all your efforts aren't working.

To make your SEO work as it should, it’s important to understand how artificial intelligence systems work so you can tailor your SEO strategy accordingly. In this blog, we’ll take a look at Google’s AI developments—RankBrain, BERT, and MUM—and how these improvements have been reshaping search for years.

Once you understand the principles of artificial intelligence, you will be better able to create content that aligns with Google's AI-based approach, increasing your chances of ranking better in search results.