How does Google Ads work?

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Google Ads works like an auction, where advertisers offer money in exchange for clicks. However, the difference with Ads is that the highest bid doesn't always win.

Google also combines some quality factors to rank the position of ads based on their Ad Rank. In other words, it's not enough to pay more, your ad needs to be really good.

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How is Ad Rank composed?
In short, Ad Rank is made up of Quality Score (QS) X Bid (maximum CPC).

So, even if your competitors' bids are higher than yours, your ad may stand out if your quality score is higher.

But how is the quality score calculated?
The quality index is an japan telegram data assessment carried out by Google, generating a score ranging from 1 to 10.

This score, along with your bid, determines your ad's position for your keyword and targeting. The components of Quality Score are:

CTR;
Relevance;
Landing page.
How to create an Ads account?
Creating a Google Ads account is quite simple. To get started, simply go to: https://ads.google.com/ , and then click on “Start now”.

what is google ads
Then, on the next screen, enter the Google email you want to link to your Ads account and your website.

When you click “continue,” Google will begin a guided setup, giving you all the details you need to create your account.

In the next steps, you will need to fill in some data and adjust a first test campaign, if you wish, to start using the tool.

Conclusion
Finally, Google Ads is an excellent platform to use for sponsored link campaigns. Furthermore, to have a complete Digital Marketing strategy, it is essential to consider this tool as a customer acquisition channel.

If your campaigns are well planned and well executed, you will soon see great results. So, get to work!