What Google has been telling us all along

[rubinaruma]

I must confess that I am guilty of that too.

In 2012, before I founded Rock Content, my blog had over 1.3 million sessions. I was publishing over 1,000 articles per month.

The quality of these articles was questionable. I had multiple variations of a single " How to Fry an Egg " tutorial, all of them over 500 words long... I'm not proud of that.

Things are very different now. Let's see what has changed since then!

For decades, SEO practices have been heavily influenced by a strong sweden phone number list focus on outsmarting bots, creating hacks, and complex formulas for success . Before 2011, all of that was possible because Google wasn’t “very smart.”

Over time, Google proved us wrong. In fact, it had become very smart, and every time it updated its algorithms, there was a not-at-all-subtle message between the lines:

— Ignore me. Focus on the human connection —.

Take a moment to step back from the granular details and look at the bigger picture of the most prolific updates to the core of this search engine. Let’s decode what it was actually telling us: