Analysis of competitors within the framework of advertising activity for different segments: stages and se
Competitor Analysis for the Real Estate Segment: Step-by-Step Plan and Features
Common mistakes
Why do you need competitor research?
Competitive analysis is a key stage in developing a marketing strategy and is carried out to understand the situation as a whole. It is on this basis that further tactics of action are developed. The comparison is jiangsu mobile number database carried out on the basis of the indicators of interest to the client, for example, cost, USP, strengths and weaknesses. And it gives an understanding of which ads and through which channels to broadcast to users in order to emphasize their own advantages and neutralize their shortcomings.
Competitive Analysis Methods
SWOT analysis is a universal method based on comparison in four areas: strengths and weaknesses, opportunities and potential threats. The method is very flexible and can be used for different business areas, but is not suitable for developing a business strategy, since it only provides an assessment of the market at the current moment.
There is also the 4P concept, which involves analysis by four parameters: product, pricing policy, promotion methods and channels and sales locations. The 7P method adds three more criteria to them: people, the interaction process and the customer's environment at the time of purchase. These methods are rarely used for advertising, since there is no need to comprehensively study the business, it is important to evaluate advertising activity in comparison with competitors and how you can stand out. PEST analysis, which considers competing companies within the framework of external factors affecting business, as well as SPACE analysis and SNW analysis are more in-depth methods that help develop business strategies.