Employees who have never written a brief often make the same mistakes:
Lack of logic in the brief structure. Because of this, it seems that the questions are asked chaotically, and it is difficult for the user to answer them. It should be divided into semantic blocks with smooth transitions between them. It is important not to overload these blocks with clarifications and not to require too much information that may not be needed for the work at all.
Too brief. This mistake is made by beginners who are afraid of seeming intrusive. They simplify the structure, do not ask all the questions needed for the work at once, and then have to contact the client for clarification.
Using complex wording. The terminology may only be malaysia mobile database understood by designers or SEO specialists, but they will not be filling out the brief. Therefore, the wording should be simple so that the customer knows how to answer the question.
It would be a mistake to have no feedback after the agency receives the brief. This proves to the advertiser that the work is being done formally. After receiving it, you need to reread it to make sure that there are no formulations that allow for ambiguous interpretation. If there are any questions left, you need to ask them immediately. After that, a rough work plan is drawn up and sent to the client for approval. It is imperative to discuss the requirements for deadlines and budget. If the agency is ready to do some modifications for free, their scope must be indicated.
Conclusion
A brief is a short questionnaire that helps the contractor understand the customer, study their product and target audience. But for this tool to work, you need to learn how to ask the right questions that the contractor can clearly answer. The company can develop a standard questionnaire or adapt it to each new client.