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Design. Add images, videos, a countdown timer. Of course, not everything at once, so that the widget is not overloaded with elements, and the client immediately sees the CTA. Do not neglect adaptability, because according to statistics, widgets in the mobile version have a conversion rate of 11.1% , and in the desktop version - 9.7%.

Benefit: Think about the purpose of the widget and clearly belgium telegram data formulate the call to action. Don’t forget about a bonus to motivate the visitor to fill out the form or click – 75% of buyers expect promo codes.
Confirmation. Take care of the user's consent to the use of personal data. For example, in Ukraine, this process is regulated by Law No. 3014 "On Electronic Communications" . Add information about the terms of use of data and a checkbox to be filled out to the subscription widget. with a link to confirm consent to mailings.

Languages: If you have customers from different countries, it's important to make your communication clear. The multilingual feature allows you to display different language versions of widgets based on customer data or their browser language.

Display. If you have created the perfect widget but haven’t configured its display, it will most likely not produce the desired results. Time, location on the site, countries to display – take care of every little thing. The number of widgets on the site and the frequency of their display are also important.
Targeting: To drive more conversions with widgets, build them based on customer data. With the Customer Data Platform, you can choose a segment to display widgets based on users’ browsing history, purchase history, and customer preferences.

How to use widgets
To make it easier for you to create your perfect widget for your site, we have collected ideas for the best ecommerce scenarios based on the experience of CDP eSputnik customers.