2. Discounts and special offers

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For example, if your company sells books and you noticed that your most profitable advertising investment was targeting book lovers, how can you ensure that shoppers in this audience see your new offering?

Create a customer profile based on a unique utm_campaign parameter and allocate additional budget to retarget your best-performing keywords specifically to this audience.

Keywords and audience

Use special offers to encourage visitors to return to china telegram data buy your product. Create special offers for frequent visitors to your site (those who browse a lot but buy little or have never bought anything) or regular customers. Offer one a 15% discount on their first purchase, while others are enticed by free shipping, for example.

Discounts and special offers

3. Different target for different stages of the sales funnel
Depending on which pages of your site they view, which elements they interact with, and what actions they take, different visitors to your site are at different stages of the sales funnel.

One retargeting strategy is to target ads to different stages of the funnel – from the awareness stage to the point where the audience is ready to make a purchase.