Google's human-based ranking criteria: EEAT

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EEAT is another significant change to Google's search quality guidelines. Experience is a significant addition to the popular concepts of expertise, authority, and trustworthiness .

The new "E" in EEAT refers to the real-world experience of the people who created the content. Google's goal is to value first-hand experience. Again, it's clear that they want to rank content from people who are familiar with the topic, rather than just auto-generated content.

Artificial intelligence tools do not have first-hand france phone number data experience in solving various processes. Simply put, AI cannot cook, do yoga, or play basketball. It can only study theory and existing content and paraphrase it.

Even if an AI can drive a car, launch rockets, and chat, it's usually not the same AI that generates content. It has no first-hand experience to draw from.

Gain a competitive advantage by finding the right people to write for you. We're talking about experienced subject matter experts who also demonstrate authority on the web and have earned significant audience trust.

Either invest in yourself, your team, and the skills needed in the field, or reach out to people who already have them. This is a great opportunity to stand out and differentiate yourself from the sea of ​​mass-produced and often automated mediocre content.

In an era of overabundance of AI-generated content, Google wants to give power to people who are interested in and passionate about the cause they are working on. EEAT is clear evidence of this.