Which one should you use to optimize your Google Ads campaigns ?

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Google representatives say they would always recommend using Google Ads because it provides more data points. However, this also means that if your ROAS is 415% in Google Ads and only 330% in Google Analytics, your true ROAS probably lies somewhere in the middle and you should take this into account when setting a ROAS target for your campaigns.

Google Attribution
The Analytics lead actually made a pretty good case lebanon phone number data for exploring the Google Attribution beta to learn more about your conversion data. You can find this beta in your Analytics account in the side menu down the page.

Important tip: You must have account-level editing access to create an Attribution project. It will take some time for the data to start populating after you set up your account.

One of the main differences between Google Analytics funnel reports and Google Attribution funnel reports is that Google Attribution shows the exact percentage of credit given to a channel within a funnel. The Google Analytics funnel report does not show percentages.

Final thoughts
What did I learn from this experience? In Google Ads, there is a difference between using Google Website Tracking and importing transactions from Analytics. You may be better off using Google Ads Tracking because it provides more data points for the system to use for automated bidding or general account decision making. However, if you have strict ROAS goals, you may want to set your goal a little higher, especially if Google Ads is showing a significant difference in revenue compared to Analytics. And if you are seeing a significant difference in revenue or conversions between the two, be aware of the lag that occurs when reporting interactions versus reporting conversion times.