The most common parameters evaluated during an SEO

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Many auditing tools assign a “score” for each of the SEO categories they review. These scores summarize how your website’s SEO compares to best practices or the competition in the SERPs.

Many tools also suggest quick methods for fixing luxembourg phone number data common SEO errors to improve your score. For example, most SEO audit tools will highlight if you have any pages that aren't being crawled by Google and suggest ways you can fix them.

SEO audits can give you a broad idea of ​​how effective your SEO is right now and can point out ways to start improving it. What they can’t do, however, is put your SEO effectiveness in context with your website’s unique needs and goals. To do that, you’ll need to dig a little deeper.

Keyword analysis
The audit will tell you which keywords you are currently ranking for; the keyword analysis will begin evaluating which keywords you should be ranking for.

Keyword analysis begins by evaluating your website and finding keywords relevant to your topic. For example, if the goal of your website is to promote your business's services, then keyword analysis will likely begin by evaluating metrics such as:

How well your website ranks on branded keywords (such as your brand name and the name of your own products and services).
How well your website ranks for keywords related to your products or services
How well your website ranks on keywords related to concepts, ideas, or features relevant to your buyer's journey.