Quality Score plays a role in determining

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Ad content affects your Quality Score and whether the text you offer will be compelling enough for the advertiser to click. Your goal is to ensure that your ads match the intent of the keyword you offer and stand out on crowded search pages.

SEO vs. SEM: Costs
SEO has a high upfront cost. You need to spend a india mobile number data lot of time and money initially to create content and set up your website to rank high in search engines. However, an optimized website will bring you revenue over the long term.

PPC still requires costs. You pay less upfront, but you have to pay search engines every time your ad is run and users click on it. When you turn off your ad campaign, your ad disappears from the search engine. This saves you money, but on the other hand, you don't earn any.

SEO vs. SEM: Speed
SEO is a long-term activity. It can take several months to get a significant amount of organic search results.

PPC brings a rapid increase in traffic and a rapid increase in sales. But once you stop advertising, you will not get any new visitors from it.

SEO vs. SEM: What to choose?
Now that you know the pros and cons of both strategies, which one should you choose? Again, it depends on several factors.

Advertising budget
Paying for PPC advertising can be expensive. It depends on the industry and seasonality. If you are in a competitive industry and do not have high advertising budgets, we recommend that you focus on SEO (including off-page).