Marketing content tailored to the buying journey resonates with prospects. Your smarketing functions can develop an omnichannel strategy to collect and nurture prospects.
This cooperation ensures that the lead management process hong kong mobile database is seamless. Target customers receive coherent and personalized messaging through their preferred channels.
Alignment ensures the smooth handoff of leads from marketing to sales. Both teams jointly develop processes for lead generation and scoring. This ensures that the marketing team prioritizes leads based on their engagement and readiness to buy. The sales team, on the other hand, receives sales-qualified leads (SQLs) ready to purchase.
B2B brands are improving revenue through smarketing. For example, this alignment is how Alice de Courcy, Chief Marketing Officer at Cognism, scaled the company from $3M to $50M annual recurring revenue (ARR).
LinkedIn post on the importance of sales-marketing alignment
Source: Alice de Courcy, Cognism, LinkedIn
Alice and the marketing team tested the quality of leads they send to the sales department. By walking in their shoes and calling these leads, they found gaps they could fill with their marketing content.
Sales and marketing alignment leaves less room for blind spots. As a revenue team, they’re aware of drawbacks that can affect the customer experience. In turn, they can act proactively to fix them and increase revenue. After all, 70% of buyers will spend more with brands that provide smooth customer experiences.