What will change after updating campaigns?

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Performance Max campaigns will build on existing Smart Shopping and Local campaigns . This means many of your existing settings will remain the same. This is a relief for many advertisers. However, Performance Max campaigns come with a few new improvements:

New ad inventory is available
New automation options
Ad inventory will be added across YouTube, Search, and Discovery networks for Google.
Tips for switching to Performance Max
Advertisers who want to maintain more jordan phone number data control over Performance Max updates have several options beyond one-click updates or automatic updates.

Instead of using Google’s one-click tool, you can now easily create new Performance Max PPC campaigns . Performance Max campaigns will have access to the inventory that Smart Shopping and Local campaigns already have. If you haven’t tried Performance Max campaigns yet, now is a great time to give them a try.

When testing Performance Max campaigns, try not to trigger existing targeting enabled in other campaigns. Performance Max campaigns will take precedence over other campaign types, such as Smart Shopping.

Google hosted a webinar in February to give advertisers a deeper dive into the One-Click Upgrade tool . The Google team also introduced the technologies used in campaigns to help them get results faster. The webinar was a good resource for anyone who wasn’t sure how Performance Max works.