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In an era in which efficiency in collecting and analyzing government data has become a differentiator for companies seeking to understand and influence the regulatory and political scenario, knowing how to prioritize information that is or is not relevant can be decisive when creating a strategy that culminates in good results.
Prioritization requires a deep understanding of not only the company’s immediate goals, but also the political and regulatory dynamics surrounding the sector. In this sense, government relations professionals must develop an assertive vision that allows them to discern between trivial data and insights that make a difference .
Legislative monitoring and information prioritization
The Brazilian government is proficient in issuing rules. Since 1989, more cyprus mobile database than 56 thousand laws, decrees and ordinances have been published by the government – but this number represents only federal legislation.
If we consider States and Municipalities, 7.5 million rules have been published since the promulgation of the Constitution , each of them producing effects on the lives of citizens. Furthermore, there are proposals that are being processed in the Legislative Houses, which can have a high potential impact on society and proliferate by the thousands among Congress, Assemblies and Municipal Chambers.
Therefore, it is up to the government relations professional to identify and analyze this constant normative production through legislative monitoring . This activity is key, similar to building a map. The more projects and norms are identified, the better the professional will be able to understand the interests conveyed and the stakeholders involved.
In a corporate context, for example, a legal department needs access to information about legislative changes that may impact contracts and litigation. The finance department, on the other hand, requires knowledge about tax incentives and regulations that may influence operating costs. Strategic communication, in turn, requires data that allows the construction of coherent narratives to defend interests or maintain reputation.