2. Competitive Analysis Social Listening Topics

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The Brand Health Topic template will help you gauge the public perception of your brand or products. By using the right social listening platform you can decide what counts as a mention using the Query Builder, so you can factor in your brand name, popular product names, common misspellings and more. Whatever it takes to get a comprehensive picture of what malaysia mobile database people are saying about your brand online so you make improvements as needed such as better customer support or better-targeted content.

This ongoing analysis has several advantages to a traditional brand survey. Most notably, ongoing sentiment tracking.

A screenshot of Sprout Social’s Sentiment Summary Report, available through the Social Listening tool.
Sprout’s social media sentiment analysis tool monitors the positive, negative and neutral mentions of your brand within a particular time period. It also provides vital details on how sentiment is trending over time.

Brand health survey questions typically don’t assess your brand performance in a vacuum. Your competitors are an essential piece of the puzzle. In Sprout, you can track their public perception and compare it to yours using the Competitive Analysis Listening Topic Template.

A screenshot of Sprout Social’s Share of Voice report, available through the Social Listening tool.
This report will help you visualize your brand’s share of voice compared to competitors’. These insights are a critical tool in assessing what differentiates your brand from the competition, whether they’re indirect, direct or aspirational.

A screenshot of Sprout’s Social Listening Query Builder, which uses keyword combinations to surface insights from conversations happening across social.