When multiple teams work together on your website, it can sometimes be challenging to maintain perfect design and usability consistency . Regular UX design audits allow designers to evaluate the work done so far and identify issues with continuity, consistency, accessibility, and usability. A perfect UX not only impacts the user experience, but will also improve your website’s conversion rate .
What is a UX audit?
A UX audit is a quality assurance process that namibia phone number data reviews an existing digital product to ensure that it actually meets business requirements, great user experience requirements, and accessibility.
Design audits allow UX designers to identify user problems and business opportunities using valuable real-world data. Testing during the design process is very important because it can help you avoid errors that could be much more difficult to fix in production.
During a UX audit, the auditor measures, tests, and analyzes the following data:
Broken links
Inconsistencies in design – font, colors, patterns, etc.
Inconsistencies in layout and hierarchy
Outdated content
Bottlenecks and obstacles in the customer journey
Usability and accessibility
Usability heuristics
Brand and message
Reviewing product design with respect to business and user goals
Analysis of traffic, engagement, conversion rate, customer retention and sales
Compliance with legal regulations (GDPR, etc.)
At the end of the audit, auditors will create a report with actionable recommendations to eliminate any problems or optimize the product.
Everything you need to know about UX auditing
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