How to improve website navigation? (with examples and reasons why you should do it)

[mouakter14]

If half of your visitors can't find the page they're looking for, that's a giant UX problem.

It will lead to higher bounce rates , reduced time on website, and lower conversion rates .

If you're running an eCommerce store , poor navigation can also negatively impact your profits.

In this post, I cover website navigation from A to Z. This means you'll learn best practices, the different types of navigation, and precisely what you need to do to create the perfect navigation for your site.

Let's get started!

What is website navigation?
Website navigation is the process of browsing pages, applications, and websites on the Internet. The technology behind this is called hypertext or hypermedia.

Hypertext or media are text-based web pages that use hyperlinks to ecuador phone number data connect them to other pages on the Internet. A hyperlink is a link that takes your web browser to a URL.

The URL indicates the file that the browser should access from the server and download it and render the data for the user to view.

Internal links lead to different pages on the same domain. External links lead to different pages on another domain , a completely separate website and server.

Website navigation uses internally linked menus that make it easy for visitors to find the page they are looking for. Good navigation is an essential element of a user-friendly site.

What is a website navigation menu?
A website navigation menu is a set of links that typically point to internal pages, which are organized into a menu. Most websites, including ours, have a menu at the top of their website.