Step 3: Define the objectives of your digital marketing strategy

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“ And now we’re getting down to business: next year our measures must have borne fruit, I want to see double the yield on the screen!” – An Fang, head of Ein Herz für Obst-Metaphorn

Have you collected key figures on the current state of your company, your marketing and your brand awareness and are you clear about your target group? Then you can now define your long-term, realistic strategy .

The overall objectives and marketing strategy are slovenia cell phone number list closely linked to your corporate strategy and business plan or are even part of them.

You should have clarified the following questions:

What makes my company or my products or services so special for the target group? Find your USP (Unique Selling Proposition) that sets your company apart from the competition!
What can I offer my target group in line with the focus of my company ?
What is my marketing budget and my human resource capacity to achieve my overall goal?
On this basis, formulate a realistic overall goal that fits your company strategy and how you want to achieve it by precisely formulating specific, measurable goals . For example, do you want to increase your sales, increase your brand awareness or win new customers.