US social commerce sales

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The eMarketer forecasted the US social commerce sales from

It has been proven that 71% of people make purchasing decisions based on social media referrals. TikTok stands out with its algorithm for niche products, pushing your content into your potential audience's feed, especially in Gen Z. And many businesses take advantage of CRO templates to ensure smooth navigation and high conversions among social channels and websites.

What to start:

Pay attention to social media advertising;
Pick the right platforms for your target audience;
Consider developing short videos on TikTok.
Learn more: 6 Creative Social Media Ideas For Small Business To Grow

6. Promoting brand co-creation to cut acquisition costs
Brand co-creation is a collaboration between or among two or more parties (eg, customers, ambassadors, KOLs) to influence a particular brand.

This consumer trend in 2025 can help your business reduce transaction costs by 25% to 30% as it creates a deeper emotional bond with customers, making them brand advocates. In fact, brand co-creation is similar to influencer marketing but involves more parties and activities.

Brand co-creation especially encourages consumers to play an active role in shaping products or services, leading to higher engagement and more valuable UGCs. Here, P&G is a typical example—succeeding in co-creation with $1 billion in annual Febreze sales.

7. Buying with low-friction returns
Returning is an unexpected step in the shopping numero de telefono de rusia journey—customers send back what they've purchased because the products don't really satisfy them.

The Digital Commerce 360 ​​shows that 55.76% of online shoppers expect free returns, and more than half of those care about how long it takes the sellers to process the return. Another number is 23.92% of consumers prefer transparency in the costs to return an order. All of these numbers clearly reflect a demand for hassle-free return policies and quick exchanges.

What to start:

Consider offering free returns;
Improve size charts and photography for reduced exchanges;
Build a returns portal app.
8. Developing omnichannel shopping experiences
Omnichannel shopping is a shopping method that combines in-store, online, and mobile channels into one seamless experience.

By 2025, more consumers expect a smooth transition across platforms, including websites, stores, and apps. Retailers are focusing on their digital platforms, projecting the “retail media” boom of $150 billion in global ad spend by 2026 , with mobile orders accounting for 68% . But physical retail is far from obsolete. Gen Z, surprisingly, still enjoys 53% of in-store preferences .