How to build an effective email drip campaign

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And why? Because signing up for emails is a long process. Not to mention you'll be giving away a lot of unnecessary personal information. So, let's look at some of the ways you can simplify the sign-up process: Limit the information you ask for: Realistically, you don't need to ask for a lot of information to sign up via email. Of course, there are times when additional information (like age or location) can be useful for email segmentation, but it's not vital.

You need to weigh what information you want to thailand whatsapp data ask and what is an added benefit. Check out this chart from HubSpot to give you an idea of ​​how many spaces are optimal. It outlines how the number of fields on a registration form can affect conversions: Image Source Use a simple design: If your registration form is too busy or overcrowded, it can put people off. Instead, make it clean and simple so users can easily see what you want and how to sign up.

Be clear about what subscribers can expect When a visitor sees your registration form, you need to be clear about what they're signing up for. Not making this clear could mean they won't bother signing up. See Massimo Chieruzzi's site for an example. In his blog post about book summary apps, Chieruzzi tells visitors what they'll be signing up for if they subscribe to his emails. It provides subscribers with a 'Weekly BrainDump' and describes it as follows: Source: divbyzero This is great for visitors who want weekly marketing tips and advice.