This step is very important when researching content ideas. To understand what topics to cover, we can ask ourselves “ what brings value to my target? ”, “what would they like to read online today?”, “what is they still confused about?”, “what topic could make them feel represented?”.
Mistake 3: Not being realistic
Planning is important, but so is being realistic.
An overly ambitious editorial plan, with unattainable goals, will quickly demoralize you .
On the other hand, a plan that czech republic phone numbers adapts to your context will make it much easier to meet deadlines and achieve concrete results.
When setting SMART and communication goals, evaluate current performance and try to realistically understand how much valuable content can allow the project to grow.
Here's our advice : it's always better to start with lower goals , then reset them as the months go by, based on the historical data collected.
Mistake 4:
An editorial plan without analysis is just a list of ideas.
Data tells you what works and what doesn’t, allowing you to continually improve. If you ignore the analysis of the results, you risk repeating the same mistakes. Build regular review moments into your plan , where you can evaluate the performance of your content and adapt the strategy accordingly.