What do we mean when we talk about social media marketing?

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We often hear about social media marketing, yet finding a clear and simple definition seems very difficult.

Social media marketing is a uganda cell phone number list set of digital marketing tools that allows companies to communicate with consumers and vice versa. It is a strategic approach that involves the use of social media for business promotion and interaction with the public.

The real function of social media marketing is therefore to involve users and potential customers, create communities, build a relationship of trust with people.

Social media is therefore a non-invasive tool for getting in touch with users. Their potential is enormous and using them in an unprofessional way is like throwing an opportunity to the wind. This is why the social media manager exists : a professional figure who takes care of and optimizes the online presence of a brand or company on the various social channels . To do this, he uses a series of specific tools , which allow him to take care of every single aspect, carrying out a 360° job.