It is one of the sectors that is currently most popular among those who want to create an online business. It is quick to learn and there are plenty of training courses, even online. A base of work in a company would not hurt, but it is not necessary.
The areas of expertise are truly many, ranging from SEO to the management of advertising campaigns, from content to e-mail marketing.
You should also become proficient in using digital platforms and tools such as Google Ads, Meta, Google Analytics, SEMrush, Housuite and others.
Practice market analysis and keyword kenya cell phone number list research to identify opportunities and develop targeted strategies. It is very important not only to know how to set the strategy, but also to know how to analyze the metrics and create reports to show to clients.
Through a professional website you can give visibility to your services and over time you can think about creating resources such as e-books or real training courses.