Different ways of storytelling

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Storytelling isn’t just about using words.

It is a process that goes far beyond textual content because it tends to create a totalizing experience capable of involving all the senses.If you sell products for children, whether they are food, educational toys or books, the model to propose will be that of the good parent.

While if you deal with innovation, you will have to choose a rebellious or courageous character.

The most incisive figures in storytelling are:

Each of these models can be told in either a negative or positive light or evolve during the story.

This means that each of them can be latvia cell phone number list identified with the narrative figures identified by Greimas: subject, object, assigner, opponent, helper and recipient .

A podcast, a tasting, an Instagram story or a book are all tools that can be used to tell the story of a brand.

It doesn't matter what the medium is: the goal is to engage people, making them feel excited, laugh, and satisfied.

In a first phase, therefore, the objective is defined, the structure of the story is created and the editorial plan is prepared.

Furthermore, within strategic storytelling, the content must be developed and the tools to be used must be decided.

After completing the organizational phase, we move on to the production part .

Operational storytelling includes the creation of content , both textual and visual.

The created material is published and the communication products created are distributed by adapting them to the various media.