Do not apply negative keyword restrictions

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Our recommendations : use both words and phrases in keywords. And from 50 pieces in each group, singular and plural separately. Analyze the semantics of competitors and lend it to yourself. Analyze the effectiveness of customized advertising . Create a profile of your buyer. Eliminate irrelevant ones. For example, when selling a wedding planning service, exclude married people. You shouldn't use all possible targetings in one group. It's better to separate them. Analyzing the type of targeting in a separate group will help you understand which one is the most preferable.

To avoid narrowing your audience. An exception latvia cell phone number list is allowed for ad campaigns with Discovery Ads. The Combined audience tool will help you segment and test your audience: Combined audience tool in YouTube What are the types of video ads on YouTube? There are several such types: In-stream — used more often than others. It can be skipped at the user's discretion. In-stream on YouTube Discovery ads. Helps to collect likes and is great for remarketing.

Discovery ads on YouTube Adaptive ads. The purpose of their placement is traffic, sales and leads. Due to their adaptability, they can be displayed in different formats. Responsive Ads on YouTube Let's sum it up So, let's sum it up: A high-quality video is the key to advertising success. Be careful with your bidding strategy. Make exceptions to targeting that will only waste your budget. Target your ads in the language you need. Each campaign has its own targeting type.